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Behavioural Economics

Psychology, neuroscience, and the human side of economics

Behavioural Economics

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Behavioural Economics

Behavioural Economics

Psychology, neuroscience, and the human side of economics

Audio CD

07/06/2021

5 Audio CD

346 minutes

9781666500745

Audio Library Digital

07/06/2021

346 minutes

9781666500943

Audio Retail Digital

07/06/2021

346 minutes

9781666501049

Audio MP3 CD

07/06/2021

1 Audio MP3 CD

346 minutes

9781666501148

Playaway

07/06/2021

346 minutes

9781666501247

Description:

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility.” Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement. In this book, David Orrell explores the findings from psychology and neuroscience that are shaking up economics—and that are being exploited by policy-makers and marketers alike to shape everything from how we shop for food to how we tackle societal happiness or climate change. Finally, he asks whether behavioural economics is a scientific revolution or just a scientific form of marketing.

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