Description:

Why do some people get all the fame and glory, while others, who are just as good at what they do, never earn the rewards they deserve? World-renowned expert Jack Nasher shows you why it's not enough to be competent—you have to convey competence! To gain assent from others, it's not enough to possess competence on the topic at hand. It's also necessary to project that competence successfully. At last, Convinced! shows us how. We needed this book. ROBERT CIALDINI, author of Influence and Pre-Suasion. In an age of information overload and default to algorithms, the ability to assess and convey true expertise is a critical managerial competency. Convinced! will help show you the way. DOMINIC BARTON, Managing Director Emeritus, McKinsey & Company.