Iconic Advantage
Don't Chase the New, Innovate the Old

Additional Resources
PDF Sellsheet
- Release Date: 02/06/2018
- Publisher: Post Hill Press
- Classification: Nonfiction
- Classification: Nonfiction
- Series: N/A
- Language: English
- Format: Unabridged edition
- Genre: Business, Science & Technology
- Author: Soon Yu Dave Birss
- Read by: Charlie Thurston
- Duration: 279 minutes
- Run Time: 279 minutes
- Language: English
- Language: English
- Audio Library Digital - 9781520098340
- Audio Retail Digital - 9781520098357
- 4 Audio CD(s) - 9781520098326
- 1 Audio MP3 CD(s) - 9781520098364
- Playaway - 9781520098371
Iconic Advantage
Iconic Advantage
Don't Chase the New, Innovate the Old
Don't Chase the New, Innovate the Old
- By Soon Yu Dave Birss
- Genre: Business, Science & Technology
Audio Library Digital
02/06/2018
279 minutes
9781520098340
Audio Retail Digital
02/06/2018
279 minutes
9781520098357
Audio CD
02/06/2018
4 Audio CD
279 minutes
9781520098326
Audio MP3 CD
02/06/2018
1 Audio MP3 CD
279 minutes
9781520098364
Playaway
02/06/2018
279 minutes
9781520098371
Description:
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.Audiobook
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