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Iconic Advantage

Don't Chase the New, Innovate the Old

Iconic Advantage

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Iconic Advantage

Iconic Advantage

Don't Chase the New, Innovate the Old

Audio Library Digital

02/06/2018

279 minutes

9781520098340

Audio Retail Digital

02/06/2018

279 minutes

9781520098357

Audio CD

02/06/2018

4 Audio CD

279 minutes

9781520098326

Audio MP3 CD

02/06/2018

1 Audio MP3 CD

279 minutes

9781520098364

Playaway

02/06/2018

279 minutes

9781520098371

Description:

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.

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