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Mastering the New Media Landscape

Embrace the Micromedia Mindset

Mastering the New Media Landscape

Additional Resources

PDF Sellsheet

Mastering the New Media Landscape

Mastering the New Media Landscape

Embrace the Micromedia Mindset

Audio CD

03/07/2016

4 Audio CD

242 minutes

9781520003290

Audio MP3 CD

03/07/2016

1 Audio MP3 CD

242 minutes

9781520003306

Description:

With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer—you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.

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