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Mobilized

An Insider's Guide to the Business and Future of Connected Technology

Mobilized

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Mobilized

Mobilized

An Insider's Guide to the Business and Future of Connected Technology

Audio CD

05/02/2016

3 Audio CD

214 minutes

9781520014722

Audio MP3 CD

05/02/2016

1 Audio MP3 CD

214 minutes

9781520014760

Description:

Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? Sophie-Charlotee Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. For the first time, this how-to guide examines what is required for business success in the mobile era.

Quotes:

For years, we talked about the rise of mobile, but the shift has definitively happened for people and it's imperative that businesses understand how to be successful. Moatti shares valuable insights for anyone who doesn't want to be left behind., David Fischer, , Vice President for Business, Facebook

This is an engaging and thought-provoking read. The book itself conforms to the first component of Moatti's Mobile Formula: its simplicity and efficiency make it a thing of beauty., James Lattin, , Stanford Graduate School of Business

“Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril., Jonathan Badeen, , cofounder and Senior Vice President of Product, Tinder

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